Dubai Summer Surprises will run from July 1 to August 12, 2017, offering 6 weeks of discounts, offers, experiences and various shopping events. This year’s season will see discounts ranging from 30 to 70 per cent in more than 3,000 stores, in conjunction with events and leisure activities in the major shopping malls, according to Mohammed Massam Al Falasi, Executive Director Retail and Strategic Partnerships, Dubai Festival & In Dubai.
Speaking at a press conference to announce the Dubai Summer Surprises, Al Falasi said that Dubai has changed the concept of summer tourism by developing a unique model to stimulate tourism and business through surprises and its many attractions and attractions. The summer period reaches 4 million tourists. “The Dubai Summer Surprises offers unforgettable events for six weeks,” said Al Falasi. “The 20th edition will be more spectacular and will create Dubai as the ideal destination for tourism during the summer.
To celebrate the outstanding promotions across Dubai, DSS will launch its first discount card under the name “Dubai Summer Card” to give shoppers discounts of up to 50% in more than 28 different destinations across Dubai, including Burj Khalifa Dubai Parks & Resorts, IMG World of Adventure and others. It will be possible to purchase the card from the Dubai Summer Surprises website. The hotel reception will be available for tourists from June 25 and will be available from 1st July. Prices start at AED 449 for a three-way ticket. Provided by the card.
The most important promotions expected during this year’s Dubai Summer Surprises include a 72-hour weekly discount, where mid-week shoppers will enjoy 72-hour discounts from Monday to Wednesday of each week. The event will feature well-known brands with additional discounts On discounted rates.
Friday’s surprise will feature an exciting retail show every Friday during the Dubai Summer Surprises starting July 7th. The list of products from the world of fashion to luxury toiletries and luxury home appliances will offer a surprise on Friday to winning bargain hunters Get a stunning view of an exclusive product at a specific shopping mall every week. The various deals will be unveiled 24 hours before launch to encourage shoppers to watch the Dubai Summer Surprises and social channels closely to keep up to date on the latest offers. In order to wrap up six exciting weeks of discounts and promotions, the Dubai Summer Surprises will culminate in final offer discounts starting August 10 and ending August 12th. The final offer discounts will include the final price cuts for the summer season, which give shoppers a final chance to get the best cuts before the end of the surprise event.
Suhaila Ghabash, Event Manager at Dubai Festival and Retail Corporation, said that Modhesh’s world will include a food bar, which includes huts and food carts, will witness the launch of new models in the world of food and beverages, a hall for creative and future games, Many ministries and government agencies to organize events and workshops within the world of Modhesh.